The logos on this page are from among the hundreds I have designed; the oldest one in this group was designed in 1972, the newest, this year. For details on my logo design process applied to specific projects, please visit Logolog. Click or use your arrows keys to navigate the logos.
Client: Shhhout Pte. Ltd.
Creative Director: Khai Seng
Client: Janet Smith Warfield
Client Department of Psychology, Drexel University
Sometimes I draw letters just for fun. Once in a while I think they need to become logos. Logos without clients. Just like at the beginning of my career! (GR – or RG – logo available for purchase; will set type to suit)
Logo for a community website geared towards classifying typefaces. For a complete and thorough history of the creation of the Typedia logotype, please go to Typedia.
This project did not call for a creative concept. It required a sensitivity to the history of a revered medical institution and its traditional identity. The new logo presents a contemporary corporate look that honors the Board's significant place in American medical history.
Hand-drawn formal script.
Client: Armstrong Typography, Philadelphia, Pa.
Logo for my rep, Ken Leyden. The project was a deck of cards, each card featuring the artwork of one of Ken's artists. The pack was a promotion for CrownVantage, a paper manufacturer.
Client: Ken Leyden/Crown Vantage
Developed for extra-curricular entertainment projects.
Client: Hodgson Design
Intended as contemporary version of Chinese “chop.” Literal reading: CO CO line.
Client: Cocoline Chocolate Company
Agency: Cavanaugh Communications
Art Director: Gerry Cavanaugh
Stylized column, representing the institution's dependability integrated with capital letter C.
Client: Commonwealth Bank
Agency: JRA Marketing
Art Director: Richard Weiss
Pen represents both the signing of the Constitution and the bank customer's signature. Design rejected by client.
Client: Constitution Bank
Agency: JRA Marketing
Art Director: Richard Weiss
Client: Denbigh School
Agency: JRA Marketing
Art Director: Art Dietrich
Client: Frank Duca Press
Agency: Langdon & Petrick
Art Director: John Langdon, Bob Petrick
The Eclipse was a last ditch product innovation intended to save a dying keyboard/synthesizer company. Intended as a quantum leap forward, the product eclipsed all previous models. But it cost too much, didn't sell, and the company went down.
Client: Oberheim
Project: Eclipse
Art Director: Sixtus Oeschle/ Cindy Hodgson
Client: Edwards Enterprises
Agency: Cavanaugh Communications
Art Director: Gerry Cavanaugh
Web Site Development Company
Client: Halfbyte, Inc.
One of a series of magazine department headings.
Client: Cycle Guide Publications
Project: Interview
Art Director: Joe Kelleher
Logo for my daughter's new bicycle
Client: Jessica Taft Langdon
A housing development in Kent, England. Client had said no logos with crowns in them. Design was rejected.
Client: Willard Rouse and Partners
Project: Kings Hill
Agency: Sandi Pierantozzi
Client: Paul Skavland, a clinical hypnotherapist and life coach
Logo to promote The Paradise Paradigm by G.D. Allport.
Client: E. Dianne Publishing
Art Director: Karen Allport
Title for magazine article. Gold Award, Philadelphia Art Directors Club Annual Show.
Project: Motorcycle Mania
Client: Realites Magazine
Agency: Intermed Publications
Art Director: John Isely
Created for competition sponsored by Gloria Vanderbilt/Murjani. Didn't win.
Project: New York Fashion Industry
© 2006 John Langdon
rejected by client
© 2006 John Langdon
Accepted by client
Client: Rehabilitation Hospitals of America
Agency: JRA Marketing
Art Director: Richard Weiss
Private club logo. Needed to have both the dynamic nature of the name
and the quiet elegance of the art deco decor.
Project:Starfire
Client: Sands Hotel and Casino
Client was phasing in the new more concise and streamlined name Trans-Net. Note the subliminal S representing the disappearing term “Suburban.”
Client: Suburban Transportation Network
Agency: Concept 3
Art Director: Sandy Stewart
Client: The Secret Network
Client requested “something a little different.” She got the first of what I would call sophisticated ambigrams— where traditional principles of lettering were in effect.
Client: Vicki Maloney
Logo and animation created for the Art and Science Electronic Journal of ISIS-Symmetry:
Client: ISIS-Symmetry
All text and graphics
© John Langdon
1996–2012 inclusive.
The ambigrams in Wordplay are protected by the copyright of the book as an entire work. Other ambigrams on this site are protected by the copyright of the site as an entire work. All rights reserved.